great deal of improvement needed in this area. They also offer services to customers. A customer service division for laptop computers would make the customer feel more specialized and comfortable with the product. New products such as portable printers would give the consumer an advantage to using a laptop computer. Also, deal packages such as a laptop- printer combo would help to boost sales. Gateway used television advertising to get their name out into the publics mind. Gateway laptops are not easy to find and locate in many retail locations. If the company put more money into pushing their product into these location sales would definitely go up. Toshiba, the leader in laptop sales has distributed their product very well and this might be a reason why they hold the highest position. Gateway needs to put more of its laptops into chain technology stores such as circuit city. This will get the idea out that you do not have to be computer minded to own a Gateway laptop. Dropping the prices for many of the models will also boost sales. How much the laptop cost severely impacts the market share. Their laptops are reasonably priced and offer as many if not more features than its competitors. Gateways main distribution channel is via the internet. Many of the purchases of laptops were ordered off of the internet. Then from there the PCs are delivered to the end user. This way the customer is dealing directly with the manufacturer. Gateway could also have contracts with colleges to purchase laptops for their students. Gateway should keep the same channel of distribution that they already use. Although, they do need to broaden their locations. They need to improve on promoting their product. More commercials and advertisements would help to get the word out to potential users. Gateway should also take some of its revenues from it PCs and invest it in making their laptops number one. Overall, Gateway is doing a great job with making the c...
