ver who will be in control of the TV are: interactive TV firms, cable companies, satellite provider companies, telephone companies, ISP’s and digital TV manufacturers. This is an ominous and confusing list of substitute competitors. The reason for the confusion is due to the technology aspect and the combination of providing alternative TV usage. But due to joint ventures and alliances between firms that create a new or comparable service that is provided through a TV many previously non competitors are now competing for that TV time. For Instance now a cable company and software firm can form an alliance and now compete against WEB TV. Possibly, the greatest competitor is inter-active TV systems. These systems are different technologies that allow real time communication between the viewer and the producer of the service.The next competitor is going to be cable providers. The cable provider with the advent of new digital technologies will be able to provide a multiple amount of services that will compete with set top boxes. They will be able to provide online banking, Internet browsers, and the like but all through a cable service.The remainder of the competitor’s for the TV will all be in some sort of combination or alliance with each other. For example, an Internet browser, a telephone company, and some new form of technology will form a company. Alternatively, a satellite broadcasting firm and a large computer firm. As long as similar services are provided, competitors exist.IDENTIFIED CRITICAL SUCCESS FACTORSCritical success factors are the key factors in succeeding in a given industry, market, and country. While analyzing Italy as a potential market, a list has developed of the major Critical Success Factors (CSF). Along with this list is an explanation.Name recognition- Italians already familiar with a firm are more likely to believe in other products that company producesNew technology- A company that has a ...
