new, better and cheaper product will be able to outpace the competitors.Technology leadership- If a firm is leading in a sector it will be looked upon as the best and a benchmark which people will want or expect.After-sales service- Service in Italy is in high demand especially in a field as new and complicated as web browsing.Market position- A firm that positions itself in one market can easily go to the next or if it can be first to offer a product it has a better chance of making that product a leader.Advertising program- Advertising is key to Italy as long as it is designed for Italians and their different segments of users.Cultural competence- This is the ability to understand your consumer based on who they are as a culture and nation.Product in working form- If the product is ready to be shipped to Italy and no major technical problems exist this is good. WEB TV is only for the American, Canadian and Japanese parameters of TV.Comparative Strengths of Competitors in ItalyCritical Success FactorsPhilipsSonyMitsubishiToshibaName recognition10879New technology8879Technology leadership8888After-sales service9999Market position8889Advertising program8888Cultural competence8778product in working form0002TOTAL59565462AVERAGE7.37576.757.75COMPETITORS CSF’sName recognition- The two leaders are Philips due to Philips being a European company, and Toshiba being a market mover and better known than Sony and Mitsubishi.New technology- Toshiba is the leader in this because of their announced expansion in digital equipment and digital set-top-boxes, which will work in Europe. Where as Philips and Sony are digital, they have not announced actions for expansion. Mitsubishi is a close third because of their digital systems.Technology leadership- In terms of overall leader ship in technology no one has the lead between these firms all are on the cutting edge, and it changes so rapidly on whom is the leader.After sales service- All these com...
