The environment in which we all live and enjoy, is an interactive human orientated and based, as well as a financial one. This is so, since every “movement”, or satisfaction of a certain need, is actually translated into monetary transactions, between men or even big, multinational, organisations and firms.In our case this transaction is present, and people and their “service” needs satisfaction, those on which we have to depend upon, matching every aspect of our business and product or service, in order to satisfy any given consumer – customer potential need.We are present in the Information Technology Industry, therefor we are servicing customers in the service orientated market place of Information Technology Industry. We do actually provide our customers with a simple intangible good, such as a Television IT Show. Thus our Business Plan, on which we will “draw” our “New Product Diffusion” on, must be a customer (consumer) based orientated one.There is a significant path followed by most of the managers in the specific Industry, and Generally in the Service Activity Industry, the so called “Marketing Concept”:The so called “Marketing Concept”, points out the following:The success of any firm depends upon the customer satisfaction that is being realised by the company, measured in monetary units.The Firm “must” know or predict possible and future needs of its customers.These needs must be monitored / measured through the company’s product development, (a part of this Project, deals with this specific matter more thoroughly). And finally the company’s Marketing Mix (Price, Product, Place, Promotion, People), must be aware of all kind of developments, and changes in the specified Market place, and Industry Sector of Information Technology.Something big enough to conclude both consumers – customers- and suppliers – competi...
