tors- Firms of this specified Industry.More specific the Greek Information Technology Industry. In order for any other kind of action and activity take actual place, such as a thorough gathering of Data, such as statistical data of both Primary and Secondary nature, we must first analyse the basic steps o f the “Marketing Concept”.The two first issues are already covered, leaving only the opportunity of emphasising the fact that, we are part of the Cosmetic Industry, and that our main purpose is to meet and serve all potential, and existing needs of our customers.The third issue, the one of actual monitoring and measuring the needs and actions of both our competitors and customers, is covered and analysed in a more specified “chapter” of this assignment.We conclude with the company’s Marketing Mix, that comes to our aid, by “locating” all potentials and utilise them in a way that would be beneficial and the most efficient for our Company. There are four main factors that influence this marketing Plan:The Price of our “selected” product, that will influence, both the innovation-launching of our Product in the Market, as well as by which Pricing Policy will be followed by the Company, in the long-run. This will also influence the demand, and so on all other factors of this Marketing Mix will be affected.The Place from which we are willing of “communicating” our product to our customers. In this factor, our Marketing Department, must choose between several ways of “exposing” the specified Product, and suggest the most sufficient.Our specified Product is the one of a Half hour Television IT Show. It is certainly a customer orientated and focused Product, and in order to be more specific, is IT Market targeted. It is a Product that aims, that the final “destination”, that the final “utilisation ”, and final user, is an actual IT literate hum...
