ays are shorter meaning less golf.DemographicsOur demographics are related to the weather. The golf season lasts longer in the southern regions of the United States. This allows for more golf to be played in these areas. There is an abundance of golf courses in this southern region, like the Myrtle Beach area in South Carolina. There are close to a hundred courses in its surrounding area, compared to about thirty or forty golf courses in the Erie area. In the winter, people from the northern regions will travel to one of these southern regions to play golf. It is important to know where the majority golfers live and how old they are before marketing our new Smartball. Some other important factors to consider are the education level, occupation, and gender of our customers.Science and TechnologyTechnology is always changing and people are always doing studies to improve the game of golf. To keep the customers we have and to develop new ones, we need to always keep pace with new and improved ways to make our product keep up with technology. SmartBall helps the average player keep track of his golf balls, and that is an essential element to the hackers’ golf game.Social and CulturalGolf is a sport, usually one without great intensity or need for excellence in physical condition. Therefore golfing is popular sport with both, young and the old. It is also a good leisure activity. Due to televised golf tournaments like The Ryder Cup and popular young players like Tiger Woods, golf is receiving publicity, therefore is sparking interest in people.EconomicWith the economy always changing, we have to worry about the SmartBall being a luxury product. People tend to not buy products like ours if there is a recession going on. But when the economy is booming and inflation is rising we should expect a surge of consumers buying our product.The golf ball market can be considered as purer competition because there are many producers...
