of golf balls and many buyers. With the introduction of the smart ball we will have a monopoly on this technologically advanced golf ball. This monopoly can be short term or long term depending on how quickly our competition develops a similar golf ball. The best time to introduce product like this is during the prosperity part of business cycle, because it is a time when people have the money and are willing to spend the money on the product that will enhance the quality of their golf game. For example they would not have to waste time looking for their golf balls or be forced into investing money in additional golf balls because they lost them.This has been invented partly due to technology. Through the Internet, which is a recent technological advancement, we will be able to easily market the SmartBall to the world. ConclusionThe golf market will only be responsive to Titleist’s new product development if it is the right time to market the product. Through our research of the golf market we know that the best time to develop and market our product is now. Winter is soon coming up and families will be taking vacations down south. This will give us an opportunity to sell our product or let people try it out. If they like it or respond well to it maybe they will buy it, especially because Christmas is coming up. Golf is one of the largest leisure sports across the globe. And it is only getting bigger because it is the fastest growing. In the 1950’s the number of golfers was 3.5 million and has grown to 26.4 million in 1998. Because Titleist is in a league of its own, there is virtually no competition. Titleist will be the only successful manufacturer of this product. The competition will take a while to catch up to us in the market. The economy is in the best shape that it has ever been. Golfers and Non-golfers spend $16.3 billion annually in the U.S. alone. Customers who golf obviously have a little extra...
