money that they can spend on accessories. Computers and Technology have taken over society. Customers are always interested in what a new gadget or product can do, and how they can make life easier. Customers have relied on technology and will continue to do so. Titleist believes that customers will enjoy their product and will make it a part of their recreational game of golf. Also, technology is at the state where the smaller the computer the easier and better. Our hand held device will make it easy for the customer to use our technology.For segmentation variables, refer to Appendix A (4). Results ...
