e delivering the same quality golf balls to all golfers. Their commitment to quality has been their key to success. For the last 50 years, companies have been using Titleist as the standard of measure when they manufacture their own golf balls. “It has long been acknowledged in the golf industry that the best players use the best products. The logic follows that a golfer who wants to emulate the skill level of the best players will choose the very same equipment the best players are using. We have always maintained the belief that by meeting the performance expectations of golf's pyramid of influence (those key players to whom other golfers are most likely to look for leadership and advice) we will meet the performance expectations of all golfers. The Titleist golf ball has been the #1 ball on the U.S. PGA Tour for over fifty years. The Titleist golf ball is also #1 on the European PGA Tour, the Senior PGA Tour, Nike Tour and the LPGA Tour, with serious golfers at major amateur events, with NCAA college players and with competitive junior golfers”(2).Policies and ProceduresThe reason for the commitment to quality is found in a story. The founder or the Golf Division, Phil Young, missed a putt due to a faulty ball (the core was off-center). Therefore, he decided to make his own golf ball so it would never be the cause of a missed putt again. The company worked with MIT for three years to make the 1st high quality ball worthy of the Titleist name. Each process involved in the manufacturing was fine-tuned and perfected to assure the highest quality. Over the years, Titleist has put a lot of time, money, and commitment into research & development for their golf balls. The commitment shown to their customers and products has been the backbone of their success. The company has consistently come up with dimple patterns and thread compositions to improve aerodynamics and velocity. They acquire new companies all the time...
