to help expand into golf clubs, golf carts, golf apparel, and other accessories. “Quality, consistency, and performance are inherent in the Titleist name”(2).CultureEveryone contributes to the development process from research to operations to management. They each want their product to fulfill the golfer’s needs. The company’s employees have one goal, and that is to satisfy the serious golfer’s needs. Besides that, they would also like to give that little bit extra to give their product the advantage over competition. It is a “total team effort.” Titleist understands that in order to continue to be the market leader they must remain responsive to their golfer’s needs. Their knowledge of the market combined with their resources help produce high performance products. The team leaders listen to golfers and tour professionals. Using the responses and input provided, the products are then introduced to these golfers and professionals. Management interacts with every single department, from research and design, right up to sales and distribution. The purpose of this is to make sure the market needs are met. The packaging is even important because Titleist wants their products to be perceived as high quality. To ensure that the needs of customers are met, they use tests performed right at the company, focus groups, and interviews to make sure they are going in the right direction. Titleist wants to continue to provide golf equipment worldwide and to continue to be the leading manufacturer of golf equipment throughout the world. They realize they must continue to provide high performance, quality products in order to do this. The plan is to continue to build on the precedence and tradition already set by the select few who have led Titleist to where it is today. They want to keep satisfying golfers’ needs for a long time to come. They refuse to produce products that donR...
