17;t meet the high quality standards that the company is known for today. Titleist understands that golfers are their most important resource, therefore their opinions are highly respected at the company. The success that golf has been experiencing will need our dedicated employees to flourish in the future. It is the tradition of our people passing down their knowledge to the next generation that will propel the company into the forthcoming millennium. Titleist would like to always remain “Golf’s Symbol of Excellence”(2). Operating EnvironmentThe operating environment at Titleist includes the stakeholders or anyone with interest in the company. These are the people that make the company successful and the companies that compete for the top of the market. Customers, suppliers, and any other stakeholder can help Titleist succeed or can cause a decrease in sales. Companies such as Spalding and Bridgestone, other worldwide companies, give Titleist competition in the global golf ball market. These companies offer similar product lines and marketing strategies but are lower in quality. Quality is where Titleist excels and gains a competitive edge over other golf ball manufacturers. Opportunities in the EnvironmentTechnology has become a large part of society and almost controls our everyday lives. Because of the increase of technology in society, computers and technology have expanded into sports. The game of golf uses a lot of technology in research and development of products like golf balls and clubs, but the game itself has been slow to accept the use of technology in the actual playing of golf. Because of this, Titleist has many opportunities to expand their market share and broaden their product line. Our product will give Titleist another edge over the competition in the golf ball market.(Figure 1)CustomersThe game of golf is bigger now than it has ever been. Since 1986 the number of golfers has increa...
