thirty or forty golf courses in the Erie area. In the winter, people from the northern regions will travel to one of these southern regions to play golf. It is important to know where the majority golfers live and how old they are before marketing our new Smartball. Some other important factors to consider are the education level, occupation, and gender of our customers.Science and TechnologyTechnology is always changing and people are always doing studies to improve the game of golf. To keep the customers we have and to develop new ones, we need to always keep pace with new and improved ways to make our product keep up with technology. SmartBall helps the average player keep track of his golf balls, and that is an essential element to the hackers’ golf game.Social and CulturalGolf is a sport, usually one without great intensity or need for excellence in physical condition. Therefore golfing is popular sport with both, young and the old. It is also a good leisure activity. Due to televised golf tournaments like The Ryder Cup and popular young players like Tiger Woods, golf is receiving publicity, therefore is sparking interest in people.EconomicWith the economy always changing, we have to worry about the SmartBall being a luxury product. People tend to not buy products like ours if there is a recession going on. But when the economy is booming and inflation is rising we should expect a surge of consumers buying our product.The golf ball market can be considered as purer competition because there are many producers of golf balls and many buyers. With the introduction of the smart ball we will have a monopoly on this technologically advanced golf ball. This monopoly can be short term or long term depending on how quickly our competition develops a similar golf ball. The best time to introduce product like this is during the prosperity part of business cycle, because it is a time when people have the money and are will...
