ing to spend the money on the product that will enhance the quality of their golf game. For example they would not have to waste time looking for their golf balls or be forced into investing money in additional golf balls because they lost them.This has been invented partly due to technology. Through the Internet, which is a recent technological advancement, we will be able to easily market the SmartBall to the world. ConclusionThe golf market will only be responsive to Titleist’s new product development if it is the right time to market the product. Through our research of the golf market we know that the best time to develop and market our product is now. Winter is soon coming up and families will be taking vacations down south. This will give us an opportunity to sell our product or let people try it out. If they like it or respond well to it maybe they will buy it, especially because Christmas is coming up. Golf is one of the largest leisure sports across the globe. And it is only getting bigger because it is the fastest growing. In the 1950’s the number of golfers was 3.5 million and has grown to 26.4 million in 1998. Because Titleist is in a league of its own, there is virtually no competition. Titleist will be the only successful manufacturer of this product. The competition will take a while to catch up to us in the market. The economy is in the best shape that it has ever been. Golfers and Non-golfers spend $16.3 billion annually in the U.S. alone. Customers who golf obviously have a little extra money that they can spend on accessories. Computers and Technology have taken over society. Customers are always interested in what a new gadget or product can do, and how they can make life easier. Customers have relied on technology and will continue to do so. Titleist believes that customers will enjoy their product and will make it a part of their recreational game of golf. Also, technology is at the...
