trategic plan be in tact. It can help an organization achieve a competitive advantage by lowering the cost of creating value, or by adding value above ad beyond that offered by rivals. Coca-Cola strives to create value for their consumers, customers, bottlers and the community. They believe their success depends on their ability to satisfy their beverage consumption demands and their ability to add value for their customers. Nevertheless, attaining efficiency, quality, innovation, and responsiveness to customers requires a strategic plan.Bibliography“Contemporary Management,” The Manager as a planner and sstrategist. 196-222 McGraw-Hill 1998“entarga Business Planning”Strategic Planning for the business of the futureWebmaster 2000 (10-7-99)www.thecocacolacompany.com “Visit the World of Coca Cola”2000...
