h has been substantial on its own.Wal-Mart’s goal on an international corporate level is to become an international brand name similar to Disney and Coke. Wal-Mart is achieving this goal by strategically expanding into markets in each continent being conscience of each country’s culture. This growth will require an expanded distribution that will encompass the world. Any market that to be tapped will still follows the principles of honest business on which Sam Walton founded the company on. Structure and ControlsWal-Mart provides its customers with a vast selection of quality products at low prices through its use of an inventory control system and its dealings with suppliers. The buying power Wal-Mart possesses gives it an advantage over small retailers in product pricing. Wal-Mart’s use of its inventory system provides its customers with the products they want when they want it, which reassures its customers of a vast product mix.Wal-Mart and its subsidiaries have over 3400 stores that make for an impressive amount of buying power. Buying large amounts of inventory allows Wal-Mart to obtain products at a lower cost than smaller retailers. Wal-Mart also has considerable influence with its suppliers for best price, delivery terms, promotion allowances and continuity of supply because in many areas it is the dominant distributor. Wal-Mart has a policy of only doing business with the top sales executives of suppliers. Wal-Mart has also been accused of threatening its suppliers if they didn’t sell directly to Wal-Mart, it would go to another supplier.The savings Wal-Mart receives from its suppliers is passed on to its customers, giving Wal-Mart a price advantage over its competitors. Wal-Mart not only has cost savings with its aggressive dealings with suppliers, but also with its inventory-control system. Wal-Mart has a computer controlled inventory system that logs every item sold at the checkout counte...
