ve more fun during their leisure time. We provide more television with ROCK videos and sports coverage than anywhere else in the Phoenix area. We provide a state-of-the-art Bose sounds system to deliver the highest quality sounds possible. We Combine menu selection, atmosphere, ambiance, and service to create a sense of place in order to reach our goal of over-all value in dining and the entertainment experience. OBJECTIVESFantasy ROCK has the objective of staying as a single store until sufficient funds have been created to open another store. The placement of the store is vital to becoming a success. The layout of the restaurant must be very pleasing to the eye and allows a sense of openness and visual ability to view several TV screens.The management of Fantasy ROCK will demonstrated its concepts, execution, marketability, and controls, and feels confident of its ability to replicate the restaurant once we choose to open a new store. The following objectives have been established: Have a single store operational by the year 2000 with a sequential time-line. Maintain high control of costs and operations be hiring quality management that will utilize computer records and data tracking. Keep food cost less than 32% of revenue. Keep beverage cost under 21% of revenue. Select only a location that meets all the parameters of success. Grow our single location to the $3 to $5 million annual sales level. Keep labor costs under 23% of revenue.KEYS TO SUCCESSThe keys to success in achieving our goals are: Product quality. Not just great tasting food but great service. Managing finances to enable better advertisement and growth of our customer base. Controlling costs at all times without exception. Instituting management controls to insure replicability of operations once we decide to expand. This applies to product control and to financial control. COMPANY SUMMARYRock and sports based themesThe Company will focus on themes that have mass ...
