appeal. This will include song selection, and sports game coverage. Many polls and surveys will be taken to gain a good basis of what music people want to hear. A simple comment card on every table will allow customers to place in song titles they want to hear during their stay.Distinctive design featuresAll locations will be characterized by spectacular visual design and layout. Each store will display a collection of sports and rock memorabilia. This may include guitars, sports figures, record albums, and billboard music listings, anything that appeals to the masses.High profile locationIt is our main goal to pick and maintain a high profile location in the area of Phoenix. The location must contain key demographics, including traffic counts, average income to upper class income, and number of household, hotels, and offices within a 3-mile radius. We want to create a well-centered location that will allow us to gain a very large customer base.Celebrity eventsFantasy ROCK will be distinguished by promotional activities such as sports events, and music events on local stations. Low costs are always needed in promotion costs and local marketing is a key. ASU, businesses, homes, and parking lots will be area of distributing of flyers and promotion material.Retail merchandisingEach store will include an integrated retail store offering premium quality merchandise displaying the companys logo design. In addition sports and rock music memorabilia will be sold.Quality foodFantasy ROCK will serve freshly prepared, high quality popular cuisine that is targeted to appeal to a variety of tastes and budgets with an emphasis on reasonably and moderately priced signature items particular appeal to the local market. Quality serviceIn order to maintain our unique image we want to have extensive training programs and hiring techniques in order to provide our customers with the best service possible. Management will be constantly helping our staff with ...
