tersections in Phoenix. The placement is the exact middle of Phoenix being at Central Ave. and McDowell. Four major nightclubs surround it. These are Cajun House, Impressions, Night Live, and Dance Mixalot. The area is a upper middle class neighborhood, with plenty of shopping and office complexes near by. The added downtown atmosphere will also add to out atmosphere but providing entertainment and leisure to our experience. The size of the Building is 7450 square feet. The Purchasing of the property will be done as soon as a business loan for $850,000 dollars is achieved.Exact location:1001 Central Ave.Building 1102 Unit#102Phoenix, AZ, 85021MARKET SEGMENTATIONOur strategy is based on serving our customers with a pull and push strategy. The music enthusiast, the business entertainer and traveler, local night crowd, as well as families dinning out all can enjoy the Fantasy ROCK experience.The store will be based on our goals and standards set earlier. The product will be tailored to fit the exactly what the local market wants. When our store expands each new store will if the same standards and quality except they will alter the food dishes a little and the music to fit what their local market wants. To find out what the local area wants will be done through a phone survey, polls taken by asking people in busy areas around the business. Top lists of radio stations and what they play. All this can be integrated into a local area.Potential CustomersAVG, Growth20002001200220032004College Students8%$35,000$37,800$40,824$44,090$47,617Business Entertainers6%$40,000$42,400$44,944$47,640$50,500Residential Homes10%$80,000$88,000$96,800$100,480$117,128Travelers5%$20,000$21,000$22,050$23,153$24,310TOTALSAvg. 7%$175,000$189,200$204,618$221,364$239,544This table represents the average growth expected for the Phoenix area broken into our market segmentations. The numbers were generated from the average incomes from two local area bars and grills.MARK...
