ET STRATEGYA combination of local media and even marketing will be utilized around the local market of the store. Radio is most effective, followed by local print media. The local stations that we are currently at placing advertisements on are of the most popular between college students, and more stations including music that a family would listen to. The stations that apply to college students are Power 92.3, 93.3, 104.7, and 106.3. All these radio station have a pretty cheap rate for airtime. A simple advertisement placement cost about $0.98 a minute. To reach our families and business customers we will have advertisements on Cool 94.5. They charge a rate of $0.78 a minute. These prices are well reachable for our small business as advertisements. All these station play a variety of Rock and alternative music. Local area print is very inexpensive and due to well placement directly is viewed by our target market. A local company called Print Technologies does lots of local print media. They create a flyer and have you pick what you want to include. It makes it look a lot more professional. They also have areas mapped out and deliver the flyers to local parking lots, college campus, and door to door. They charge fees according to the range of area and which type of print media you prefer. Print media is the best way to reach our local markets, while maintaining low costs.PRICING STRATEGYAll menu items are moderately priced. An average single customer ticket will be between $10 and $20 including food and a drink. Tickets are considerably larger for weekends sales and special event sales included by the promotion strategy. Our average customer spends more than the industry average for moderately priced establishments. We tend to believe that this is due to our creating an atmosphere that encourages longer stays and more spending but still allows adequate table turns due to extended hours of appeal. Our Customers should feel like they ca...
