ely. The former is published monthly and the latter is printed weekly. Eighty-eight percent of the audience of PC World is male and the remainder is female, with ages ranging from 25 to 54 years. Thirteen percent of both magazines' readers are employed by the computer industry, while 59% of PC World's compared to 13% of PC Week's readers work in some sort of management (SRDS 445). In addition, Online survey results show that most readers of PC World have a college education with 31.1% holding a bachelors, 15.3% a masters, and 3.9% a doctorate degree. The high educational statistics indicate why the average annual income of the readers is $73,884. Because demographics for PC Week were unavailable, it is hard to make comparisons with PC World's. But because most of the readers are employed in management and other technical areas, one may assume that the readers of PC Week have a college education. Because the readers are diverse in terms of their employment status, the magazines contain a variety of articles. Although different types of articles are present in each magazine, they all focus on the subject of computers. In general, PC World concentrates more on the hardware (components) of computers than PC Week does. The articles describe people's opinions and performance results of new products, give advice to inexperienced computer buyers, and provide answers to problems that computer users may face. For example, a typical editorial may compare the capabilities of a new Ethernet (LAN) card to those existing on the market. Or the article may explain how to create a homepage by incorporating JavaScript into HTML (HyperText Markup Language). On the other hand, PC Week centers on the "business" and the "news" aspect of computers. In general, its articles report on the current events occurring in the computer industry. They also examine the various rumors encompassing many corporations. One article may talk about the latest developments o...
