n the Microsoft Corp. lawsuit, while another could address the rumors and the possibility of a merger between two giant corporations like Oracle and Creative Labs. But whatever the article type may be, the claims in the articles must be verified by concrete evidence. In the genre of computer writing, statistics and data are the main source of evidence that is used to support the claims in the articles. Thus, the use of logos is prevalent. Statistics in this paper implies the use of numbers and experimental data. Certified lab results displayed in the form of graphs are used to convince the readers that PC World provides accurate information. In addition, flowcharts and diagrams effectively communicate complex ideas. Numbers such as percentages and price figures are abundant throughout the magazine. On the other hand, PC Week uses statistics in moderation. Unlike PC World, which uses them to explain all its statements, PC Week uses them to emphasize the main points of its articles only. PC Week also quotes many CEOs of multi-billion dollar corporations to prove its assertions. Both magazines sometimes include statistics in their ads. The similarities that exist between the magazines are the ads and pictures, the advertisers, and the article length. About one-third of each magazine is dedicated to ads. The products advertised include software like Adobe PhotoShop and hardware like modems, printers, and network hubs. Specifications, prices, and pictures of these products are featured. For example, a Compaq ad in PC World will print a photo of one of its computer models and say, "Model 6300: Intel Pentium II Processor @ 350 MHz, 32 MB SDDRAM$1719.00" (173). Fancy pictures of motherboards, dialog boxes, and zip drives help capture the audience's attention and coerce them into reading the articles or the ads. The advertisers of ads that are placed between articles and in the opening pages of the magazines are rich corporate firms like...
