who do not shall perish. What is the internet? The Internet is a worldwide network of tens of thousands computers, all connected. Individuals and businesses get on the Internet by getting an Internet account through a local Internet Service Provider, offering access to e-mail and the World Wide Web. The "Web" allows potential customers to "visit" a business's storefront to the world, and view the company's on-line color brochure stored in "pages" or files which can be viewed in both text and pictureHow do businesses use the Internet? This form of advertising is used to build a company's image, provide customer support, make available technical and troubleshooting information, develop a prospect list, conduct customer surveys, offer products, and take ordersThe Internet network is becoming increasingly popular among businesses as an avenue for marketing their products and services. The system is growing rapidly, with twenty-five million users in ninteen-niney four and fifty million by nineteen nintety-eight; a fifty percent rise in only four years. What implications and effects are in store for the future of marketing with such a rapid advance in technology? Experts express both concerns and breathless anticipation. This computerized information boom has enormous potential to boost economies world-wide, but it also has the possibility of being exploited. Advertising and marketing on the Internet makes obtaining huge profits possible. Id Software Inc., for example, sold several thousand copies of its Doom cliff-hanging software game the first weekend they it made the game available on the Internet. The company now has sold about ten million dollars worth of software via the net, while avoiding the costs of overhead that generally consume profits. Sellers, though, are not the only ones to reap benefits from the internet. Purchasing products over the net is also beneficial. It is faster than the traditional process of mail ordering, and th...
