e on-line support forums provide advice that is not found in manuals, catalogs, or brochures . To have marketing success on the internet does not require the abandonment of traditional marketing methods; innovation and placement are the prime components in the formula for acquiring internet revenues. Those businesses who devise a successful marketing plan are guaranteed a large profit for their efforts To make the network work to their advantage, direct marketers have more to consider than just developing a sound financial plan of action. Internet experts lay out several suggestions to generate profit and be a net success. Marketers should avoid being intrusive or sending unwanted messages, for practically noting else annoys internet users more. Instead, an affective approach is to use the internet for building higher levels of relationships with consumers through diaglog. Furthermore, Mather Direct has developed six rules for advertising on the Internet: consumers should only be given information which they have requested, data derived from a consumer interaction should never be resold, advertising should be limited to pre-specified newsgroups and list servers, promotion and direct selling must be preceded by full disclosure, consumers must be informed of end uses of market research, and communications software must not contain hidden functions. What does all of this mean for the future of marketing? The internet, as of now, is a free enterprise network. Neither government nor big business owns or regulates its content or procedures, thus allowing for a liberal dissemination of information. The costs for marketers or purchasers to use the net is very low, thus enabling both groups to make or save money. There are, however, problems to consider in this cyberspace wonderland. Commercial interests are flocking to the internet, and are directing their aims to the distribution of services and information to mainstream commercial audiences. ...
