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Presidential Candidates Media Efforts

ith a message of personal honesty and government reform, drawing large crowds on college campuses in New Hampshire and South Carolina (Sullivan, “McCain Gets”). McCain has addressed some of the issues that concern America’s youth today. The Senator does not support gun bans but does promote “effective measures that keep firearms out of the hands of criminals, children, and the mentally incompetent”(Cox, Finklestein). Corruption in government, particularly the role that money plays in politics, is a main issue of McCain’s campaign and is being addressed through his strategy to ameliorate campaign finance. McCain has led the fight in Congress to reform campaign finance, especially “soft” money contributions which are large donations to national parties from individuals, corporations and labor unions that are not susceptible to regulation. McCain, along with Democratic candidate Bill Bradley, is credited as being the first to discuss reforming the campaign finance system (Cox, Finklestein). In the Youth Survey conducted by Project Vote Smart, respondents aged 18-24 chose the World Wide Web as their most useful information source (“General Population”). McCain is utilizing the power of the Internet to build mailing lists, solicit contributions and to attract young voters, many of whom are “more acquainted with computer networks than political networks” (Sullivan, “Virtual”). The Internet has proved to be an important organizing tool in McCain’s campaign. Young people interested in becoming involved in his campaign will find a web site that devotes an entire page to each youth organization in each state. Pages consist of upcoming events, biographical information, photographs, links and contact information, putting various aspects of McCain’s campaign at the very technologically advanced fingertips of America’s youth (“Student...

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