s 4 Dole”). Each page varies; some simply list contact information, while others have inspirational letters from McCain supporters and extravagant graphics like waving state flags. “Virtual” volunteers assist electronically, emailing everything from polling station maps to voting reminders to downloadable pictures of McCain “This is how we’re making the Internet local to everybody,” said Max Fose, McCain’s Internet manager (Sullivan, “Virtual”).McCain is attracting Generation Y through various appearances at college campuses, using his standard line of “inspiring a generation of young Americans to commit to causes greater than themselves”(Gannon). McCain’s Campus Connection, a group of one hundred and sixty college campuses nationwide, recently joined Students 4 Dole, an organization of over two hundred schools and colleges nationwide, to form one of the largest collections of student leaders in America. McCain’s Campus Connection is now a central part of his Internet site, with its own e-mail communications network. According to Susan Carpenter, formerly of the National Vice-President of Communications and Promotions for Dole, “McCain has made a real effort to reach out to young people…he enjoys meeting youth and discussing real issues that effect us every day” (“Students 4 Dole”). McCain is enticing young voters with his numerous television appearances, advertisements and magazine covers. Newsweek and Time both gave McCain covers and tried to expose the “real McCain” by describing his war experiences, volatile history, and his plans for the presidency. The “Weekly Standard” broadcast news magazine introduced a cover story entitled “The Media’s Favorite Republican” and McCain appeared on the Fox Sunday news show to demonstrate his increasing popularity. Appearing on MTV and plac...
