ing advertisements in youth-oriented programming has helped McCain to obtain the Generation Y vote (“Why John McCain”). According to Senator and Presidential hopeful John McCain, “that’s what this is all about – inspiring young Americans” (Cox, Vekshin). From playing throbbing techno music complete with roaring MC at a rally (Cox, “Young Michigan”) to establishing a web site offering college students campaign internships (Fagan) to appearing on various magazine covers and youth-oriented television shows (“Why John McCain”), McCain has aggressively courted “Generation Y.” America’s youth today is disenchanted with politics, tired of campaigns focused on health care and social security. “Generation Y” wants to hear about school violence and college costs; issues they care strongly about and feel should be an essential part of candidate’s platforms. McCain has attempted to win their vote by utilizing the Internet, magazines, youth-oriented television programs, and speaking on such topics at various college campuses. Judging by his recent victories in New Hampshire, Michigan and Arizona, states where he energetically pursued the youth vote, McCain is effectively reaching today’s young voter. ...
