e advertisement a look of danger. For instance, the way the trees are blurred as the Xterra speeds down the dirt road. The large picture of the Xterra shows the truck zooming down a dirt road on its way to another adventure. In this advertisement, the color silver has been chosen for the Xterra. So, I wonder why Nissan picked boring silver instead of bright yellow? I think it is because Nissan feels the Xterra does not need to be flashy. Nissan is trying to convince the consumer that the Xterra is not just for show. There are plenty of pretty sport utility vehicles out there; the Xterra is a rugged truck. In addition, it could also be because silver is one of the top selling colors of automobiles.The Xterra is shown zooming down a dirt road and heading to the mountains. The advertisers are showing the consumer the rear of the Xterra. Could this be because the advertisers want the consumer to inquire what is the protrusion for? I am surprised the advertisers left out that little tidbit of information because the Xterra is the only sports utility vehicle to provide the onboard first-aid kit. It is located in that protrusion. The Xterra is barreling by the trees and the clouds are rolling in over the mountains in the distance. The windows are tinted so the consumer cannot see inside. However, the consumer can almost imagine that the driver is a rugged person wearing a flannel shirt, blue jeans and hiking boots. The person driving the Xterra is not some yuppie Marinite who has a sport utility vehicle just to say, I drive a SUV.There are five smaller pictures in the advertisement. Each picture portrays a different use for the Xterra. In all of these pictures, the rugged outdoors people are shown pushing themselves to the limit while engaged in a strenuous activity. For example, there is a mountain biker carefully maneuvering his mountain bike across a tree that has fallen across a river. In the picture below the first pict...
