ure, the mountain biker is stowing his bike on the interior bike rack located in the cargo area of the Xterra. In addition, the third picture shows four skiers trekking their way up a steep and rocky mountain slop. All four skiers are dressed in sub-zero degree weather gear and, the skiers are carrying backpack and their skies. In the forth picture, a man is running in the rain along a wooded muddy mountain path. The fifth picture is of the runner putting his cruddy stuff in the exterior gear basket located above the front seats on the roof in the middle of the roof rack of the Xterra.In this advertisement, Nissan would like the consumer to believe that if he or she owns this vehicle there is no limit to what the consumer can do. There is no adventure too large or too small for this sports utility vehicle. If the consumer can image doing something outdoors, the Xterra will take the consumer there. This advertisement promises to take the consumer to where the trees live.These advertisers know they have to motivate Americans to put down the remote and take a test drive. Nissan really does not care what the consumer does with the Xterra after he or she buys it, just as long as Nissan makes money. This advertisement motivates the consumers by making them feel that they can do anything. With the Nissan Xterra, I can go anywhere.In America, the trend is toward sitting in front of a computer or television and gaining weight. Nissan is a company that is attempting to tell consumers the only thing that can hold back the Xterra sports utility vehicle is the consumers couch. However through closer examination, the consumers couch is not the Xterras enemy. The true enemy of the Xterra is the consumer. The potential consumer that is too lazy to get off their couch and seek an adventure is the true enemy of the Xterra.There is no prejudice in marketing. Companies will market to anyone as long as it can make the company money. Moreover,...
