advertisers will stop at nothing as long as their tactics get consumers to by their product. For instance, Camel cigarettes used a cartoon camel named Joe Cool as a marketing ploy. Cartoons appeal mostly to children. With this advertisement, the advertiser uses both reverse psychology and guilt. The reverse psychology is blaming the couch instead of coming right out and saying the consumer is lazy. The guilt comes into play when the consumer becomes aware of the fact that they may be lazy. However regardless of who or what is causing the problem, if a person is going to buy a sports utility vehicle, make it the Nissan Xterra. Nothing can stop the Nissan Xterra. This is no wimpy truck advertisement. This advertisement is for the new Nissan Xterra sports utility vehicle! Mud, rivers, mountains, trees, sub-zero temperatures or blizzard conditions, there is no limit to what this truck can stand. Get off your butt, get off your couch and do something is what this advertisement is screaming....
