t is clear that alcohol advertising has very serious detrimental effects on its target audience. While advertising is an integral part in every organizations ability to market its products, we need to be more conscious of the message that is being sent out to potential consumers of alcohol.While the current ads are very effective in marketing alcohol, they need to focus more on the product and less on the lifestyle. There also needs to be defined limits on how much advertising can be done, where it can be done, as well as what time the ads can be run, ultimately avoiding the underage and underprivileged audience. Also, there needs to be a clear message of drinking responsibly in every single ad that markets alcohol.For this to be done fairly and effectively, it should be the responsibility of a government body to impose these new regulations. That way the same rule would be applied to all alcohol brewing companies.In addition to regulating the advertising of alcohol, tax deductions allowed to businesses for advertising need to be taken away from producers of products that have the potential to harm its consumers.In a study based on data from the 75 top television markets in the U.S. from 1986 to 1989, Saffer argues that increased advertising leads to increased consumption which, in turn, results in increased motor vehicle deaths. He estimates that eliminating the tax deduction for alcohol advertising would reduce alcohol advertising by 15%, resulting in 1,300 fewer motor vehicle deaths per year.Benefits of Alternative One The obvious benefits of a controlled advertising campaign would be a more accurate targeting of the legal drinking market, a less distorted image of what the product will do for its consumer, and fewer alcohol related injuries and violence.Budweiser has been an innovator in the area of responsible advertising. While they are still not perfect, they have taken steps to encourage responsibility when drinking. Acti...
