ons like those are what helped many believe that Budweiser is a responsible corporate citizen, in turn, making consumers feel better about buying Bud products.Costs of Alternative One The cost of regulated advertising will be a reduction in sales. To offset the loss in revenue, Anheuser-Busch could look into foreign markets, as well as creating new product lines that could compliment their current line but not contribute to its consumption.By looking at the big picture though, a more responsible advertising campaign would limit Buds liability in lawsuits and other litigation that would involve over-consumption.Description of Strategic Alternative TwoThe alternative to limiting advertising would be to eliminate alcohol-related advertising all together. In this case, the products could only be advertised directly where they are sold. Grocery stores would only have advertisements in the liquor department, sporting events would rely strictly on the mobile beer vendors, and other venues could only advertise in the actual beer garden. Benefits of Alternative Two Clearly, a reduction in consumption would be attributed to this type of, Out of site, out of mind campaign. Without the constant bombardment from advertisers, people might actually choose an alternative to consuming alcohol. Costs of Alternative TwoThe cost of eliminating advertising will be a reduction in sales. To offset the loss in revenue, Anheuser-Busch could look into foreign markets, as well as creating new product lines that could compliment their current line but not contribute to its consumption.Selection of Strategic Alternative and ImplementationStatement of Selected StrategyRegulated advertising would be the best strategy for all parties involved. Justification for Selection of StrategyWhile regulated advertising wouldnt reduce alcohol consumption the most, it would allow consumers make decisions without the usual bombardment associated with current alcohol adv...
