Of course a very large part of companies, organizations, foundations etc. use Mass Communication. Agriculture is one of the few sectors Mass Communication isnt found in. Since Mass Communication is a very broad field, many professions exist in it. These professions can be very different from each other. For instance, a news anchor needs other skills than a photographer. Because there are to many professions that can be done in this field, we will show you the categories. Within these categories a lot of professions can be practiced.-Advertising-Broadcasting news-Broadcasting production-media management-Photojournalism-public relations-Digital media Communication is a very important nowadays and there are unions and professional associations that are active in this sector, such as:-The Media Institutepromotes ethics, standards and freedom of speech in the media.-The Communication Research Centerfor research and problems related to Mass Communication-Association for education in journalism and Mass CommunicationsBesides the unions and the associations, the professional journals and magazines are also focusing on this professional field. Some of them are online. A few of these journals and magazines are:-Media History Monographs: quarterly online journalwww.scripps.ohiou.edu/mediahistory-CED: the Premier Magazine of Broadband Communicationwww.cedmagazine.com Public RelationsPublic relations is the discipline which looks after the reputation of a company. In this field you have to perform image building or impression management. Through research, measurement and evaluation you can determine the publics concerns and expectations of the company. When you know what that is then a suitable plan can be made to full fill the expectations of the public. Sometimes the problem can arise that the wanted identity is much more positive then the actual corporate identity. That is why the message and the communications carriers must be tuned to each ot...
