her so that a more efficient identity will arise. Public relations activities contain the following:-Programme planning-Writing and editing-Media relations-Corporate identity-Speaking-Production-Special events-Research and evaluationAs a pr-professional you must have:-Imagination-Communication skills-Personal confidence-Sensitivity to other people-Organizing and planning abilityPublic Relations can be found in different kinds of fields. This is because it does not matter in which field a company operates; it still needs to communicate its activities towards the public and/or stockholders. Also internal PR can be essential for a company. The company needs to motivate their own working force in making them aware that they work for a good company so that they will work hard and proud. Functions in this area can be:Head PR, communications advisor, press liaison Companies that operate in the different sectors are:Industrial DAF, Shell, PhilipsAgricultural Livestock holdersCommercial services Bijenkorf, V&D, Albert HeijnNon- commercial services hospitals, universities, colleges, Salvation ArmySometimes a company does not have its own department that handles public relations, this is when they attract an outside company that is specialised public relations. A few companies who are specialised in public relations are:The Blake Agency premier public relationsAnderson & Associates public relations Inc.The McRae Agency Visual CommunicationWhen we think of visual communication, we think about the communication we can see. Visual communication is the organisation of visual information for printed material to exhibit, advertisement, packaging, multimedia and interactive design. It is a career field which uses electronic and interactive media, such as; websites on the Internet, (video) film, and television, as well as traditional mediums; presenting information and ideas by means of type and image to communicate ideas, such as; posters, books, n...
