ject are rather high. Because of a lack of experience in developing internet projects and due a shortage of information technology personnel these costs will increase even more. On the other hand it is also difficult to get a grasp of the potential revenues the internet can deliver. Estimations are based upon intangible factors, like improved customer service or increased competitive advantage. These two problems make it difficult for a company to justify such a project.Another challenge that belongs in the economic dimension are the costs of internet access. There is a great differences in access prices all over the world. Developed countries, like the United States, charge an amount of $15 a month, whereas an underdeveloped country like Kenya charges its citizens an amount of $100 a month to get access to the internet. To accomplish global marketing this is one of the problems that needs to be solved first.A final challenge that should be mentioned here is the fact that the telecommunications industry has run into some problems. Due to the massive growth of the internet, the telecommunications infrastructure has not got enough capacity to support this growth. The solution to this problem, adapting their networks and equipment, requires massive funding. This problem can be overcome in capitalist countries, but in underdeveloped countries or countries where the government has always led the way this multi-billion dollar investment will be a very difficult one to overcome. There simply is no capital available to invest in these networks and equipment.Technical dimensionOne of the technical challenges concerning Internet commerce is the issue of security. Research revealed that many companies, in their rush to implement I-commerce solutions, did not pay enough attention to security. Hackers could get access to credit card information very easily. For this reason consumers have no faith in the safety of the information they give out on th...
