e internet and this will stop them from using the internet for buying purposes when they have to give out personal information. Not until consumers have restored their trust in the internet, will a global marketing strategy be an option.Another issue is the reliability of the internet. In cases of heavy use of certain sites, many times the sites experience system failures. The Internet user can not have access to these sites when there is a system failure and this results in financial losses for companies. Many sites are also not resistent against virus attacks; this also results in financial losses for these companies. The vulnerability of websites does not increase confidence in I-commerce and will not foster global marketing.A third problem is the telecomm bandwidth that should support the rapid expansion of I-commerce. The current bandwidth is not sufficient to use high-demand applications, like video-on-demand. Although new technologies like ISDN and ADSL have been introduced, availability is still low and costs are high. An alternative technology is wireless transmission through air and space, but this is more expensive than wired connections and safety and privacy issues are even more difficult to maintain in these applications.The fourth technical challenge is the difficulty to integrate Internet and I-commerce software with existing applications and databases. The integration software is difficult to maintain and companies spend large amounts of money in trying to maintain them.All of these technical problems will not foster the development of a global marketing strategy. If these problems are dealt with, it will give a global marketing strategy a better chance for succes.Social dimensionCultural diversity has to be taken into account when developing an I-commerce website. It will be very difficult, if not impossible, to develop a single global website that can serve all customers in the best way possible. The drawbacks of one ...
