single global website are for starters the language problems consumers will have. Even if a common language like english is used, there will always be consumers that are not able to read that specific language. It is better if websites are adapted to local variations.In the I-commerce environment trust is not generated through previous personal experiences fo through transparent legislative infrastructures, simply because it is a new method of trading and they do not exist yet in the I-commerce environment. Since consumers can not generate trust in I-commerce sites, it will result in user resistance toward buying products and services through I-commerce sites.The absence of ‘touch-and-feel’ in I-commerce is another significant problem. Companies that suffer most from this problem, for example companies that sell durable products, have taken another path on the Internet-highway. They use their website as an information source where consumers can do research and price comparisons. It is a first step in guiding the customer to the final purchase.???Legal dimensionAppropriate legislation for the internet is a neccessity when companies want to develop a global marketing strategy. The digital media, that is found on the internet, has very different characteristics than traditional media. Digital media are duplicated and altered more easily, they are also compact and can be stored easily. On the other hand they are difficult to classify, categorize and catalog. The different characteristics of digital media should also be reflected in the intellectual property rights. Especially when a company goes global they will have to deal with different countries that have different attitudes towards intellectual property rights. Another concern is the issue of the legal validity of electronic transactions. If I-commerce wants to flourish, electronic documents and signatures should have the same legal validity as written signatures and docu...
