me with, and who paid for the movie.ResultsThe results of male-female differences can be broken down into four main categories: single men or women, one-gender groups, mixed gender groups, and couples.The findings of single men were on target with the stereo typing that we have become so used to. The men typically were in and out of the store in 10 minutes, they very rarely asked for help, they knew what they wanted, and almost always went home with an action movie. On my first day of investigation the first customer I observed was a man who came in right when the store opened. He proceeded to the action section without even stopping on the way. He returned to the counter with two movies within two minutes of walking in the store. He asked how the worker?s day was going and briskly left when the transaction was completed. On the other hand, it was during my second investigation that I experienced the big difference between men and women in a video store. It was late around 11pm when a woman in her early 30?s came in. She approached the counter immediately without even looking around. She asked one of the workers ?Has anything good come in lately?? The worker listed off some new movies but the lady was indecisive and asked to use the phone so she could call home to see what she should get. After using the phone the lady was in the store approximately 20 more minutes. Almost all of the women that came in engaged the workers either right away or during their shopping experience. On average they were in the store for 15-25 minutes at a time. It was fascinating to see the similarities between the same gender groups that came in. The all male groups had a similar pattern of how they shopped, as did the all female groups. The male groups typically had 3-5 guys and as soon as they walked in the door they split up. One would go to the new release section to pick out a movie, another would go straight to the video games (even t...
