the store between the two genders. I focused in on this aspect during the second investigation.ProcedureThe second investigation I walked around the store more than the first one. I browsed the aisles like a customer so I would have little or no effect on the situations around me. I paid more attention to the amount of time that a man spends picking out movies versus a woman. I didn?t write down in minutes how long they spent but took more notice in how the women read more cover boxes, which gave them a description of the movie. They took more time to look around the store to see what was available than the men did. The men were very quick in the store and if they spent even a few extra minutes it was to check out video games, magazines, or video game cheat magazines.Third Investigation: Mixed gender groupsI decided that I needed to experience the video store on a busy weekend night at peak hours. I went to the store on a Saturday between 6-8pm. There were so many people in and out of the store that night that I focused on groups of mixed gender. I observed groups that had about the same amount of men and the same amount of women in it. I focused on who was leading the group, who was making the movie decision, and who was paying. Fourth Investigation: One-gender groupsThis investigation was conducted during a weekday and weekend day. I focused on female groups of ages ranging from early 20?s to mid 40?s. I listened to their conversations, watched their actions, watched and listened to how they picked out a movie for the group, and who took care of the bill. I also focused on male groups who were mainly in their 20?s to early 30?s. I looked for the same characteristics in these groups as in the female groups.Fifth Investigation: CouplesThroughout the investigation process I took field notes on couples. I focused on the attitudes of when they first walked in the store, who picked the movie, what type of movie they went ho...
