entirely false. Consumers feel that if they do not use this wonder product, they will be forever ugly, out of style, or fat. Much has occurred since the 1970s era. Today, advertisers break all of these relatively narrow bounds, mentioned by Vernon Fryburger, by putting risqu language into the ads themselves, questionable frames of reference and visualizations, and sometimes flat out disgusting portrayals of men and women. After the Woodstock generation, ad agencies across the nation were in a world of hurt. The agencies came to the realization that what they needed was a new marketing technique, which was image transformation (Meyers 14).Image transformations of genders are not only seen throughout ads in print, but also in ads on television. Gender representations throughout primetime are dissimilar from those of either daytime or weekends. Throughout primetime, females are more likely to be revealed in ranks of power and in locations absent from the household as opposed to the daytime. Males, on the contrary, are more likely to be represented as a father figure or spouse and in family units throughout primetime than they were on weekend segments. Primetime can consequently be signified as the marked class, because it does not overuse typecasts, which are when characters are cast in roles that require characteristics similar to those already possessed by the performer. Certainly the primetime ads in this illustration were established to symbolize a more stylish and unbiased depiction of gender. Ads are not arbitrarily strewn all over the broadcast segment, but differ along with the age, sex, and social situation of the viewers the promoter is likely to connect with (Griffiths 1-3). The standard American citizen will waste over one year of his life just watching television commercials alone. Americans are constantly seeing a plethora of advertisements throughout each day that they become a daily routine, resulting in the ad...
