s becoming invisible. So many individuals only come to the realization of advertising when it offends them in some Liechty 4way (Baran 290). Several people find advertising in some ways offensive to their religious beliefs, principles, or political opinions. Others find the use of advertising techniques today, that emphasize sex, violence, or body functions, to be in poor form (Bovee and Arens 49). However, by using these techniques, advertisers know that the product that is socially unacceptable by some will be engraved in the minds of teens and adults because of the stir it caused these individuals. Needless to say, by seeing these controversial ads, the product will not soon be forgotten by society.After consumers purchase this product that is supposed to make them gorgeous, more attractive, sexy, or skinny overnight, they become saddened when they realize that it hasnt worked or hasnt made them feel better about themselves. People buy the products because of what they view on the streets, in magazines, on billboards, or on television because they desire to feel and look like the person in the ad; happy, in love, loved by someone, sexy, etc. As a result of this empty feeling consumers have after they have been unsuccessful with the product, some have committed suicide because of their feelings of insignificance or fallen deep into depression. Critics argue that the consumer culture, which is defined as being a culture in which personal worth and identity reside not in ourselves but in the products we surround ourselves with, degrades the persons who reside in it. A frequent advertising tactic for rousing desire and signifying action is to entail that we are insufficient and should not be pleased with ourselves as we are. We, as a society, are either too fat or too thin, our hair calls for a new look, our clothes are out of style, and our partners dont respect us enough. The only logical explanation is that personal improv...
