y are found in people’s heads. (there is a difference between word meanings and peoples meanings)-Metaphor - involves the comparison of two things that are essentially unlike- it is a comparison make by the mind, not by noticing true similarities in the extensional world.-Multi-valued orientations - semantic sanity depends on this because it reminds us that we cannot know all the possibilities in any situation.-Mumbo jumbo - kind of verbal voodoo that pollutes advertising and politics-often very meaningless.-Name-calling - smearing of ones opponents with negative labels is an old tradition in American politics.-Non-Aristotelian system - the laws of thought are associated with the Greek philosopher Aristotle. Korzybski believed that most traditional thinking reflected what he called an Aristotelian system. To describe his own modern, scientific system, he chose the term non-Aristotelian, or non-a.-Non-verbal communication - communicating without words.-Observations – “facts” we know from personal experience.-Operational definitions - tells us what to do to experience the thing defined.-Perception - the way we gain knowledge of the world through our five senses.-“Plain folks” technique - using a common touch to appeal to the average person.-Post hoc ergo propter hoc - after the fact, therefore because of the fact.-Projection – “ throwing own map onto the territory” seeing the territory to be like his particular map.-Propaganda – “ good word with a bad reputation” a tool for good or bad purposes (public relations).-Propaganda techniques – “ soft soap, big lie, glittering generality transfer, testimonial, quoting out of context, name calling, plain folks, fancy figures, card stacking, bandwagon, repetition, appeal to fear and prejudice, two-valued orientation, selling the image, the common enemy, presenting inferences, word magic.”-Psitiacism - produ...
