ction of meaningless speech sounds to fit the occasion.-Quotes- indicate that we can not know all about the vague words that often mean different things to different people.-Reification - turning a “non-thing” into a “thing”. We reify when we think of ideas and qualities as “real” things, objects to see and touch.-Reports - statements that are far removed from our own experience. Historical “facts”-Science and Sanity - book in which Korzybski set forth the group of principles that he termed General Semantics.-Self-adjustment - each person’s individuality should be recognized. He himself should not try the impossible to be a copy of someone else. He should realize that what entitles him to respect are his private mental maps.-Self-fulfilling prophecy - term or statement that becomes true in the future simply because we believe it to be true today.-Self-image - every individual knows himself in the same way he knows anything else, through the mental maps in his head.-Selling the image - politicians put images before issues- they vote for individuals, not messages.-Semantic reactions - his complete reaction as a complicated human being- it may or may not include words.-Semantics - the study of the relationships that exist among human beings, the word symbols they use, and the world they live in.-Sign - command an action or announce the presence of a person or thing.-Soft soap technique - flattery, insincere compliments from advertising.-Space signals – “formal and informal” distance, size signals, used to communicate with out words.-Stereotyped thinking - assuming that a cause has only one important effect.-Structural differential - device to show the many complicated relationships among human beings, words, and things.-Syllogism – time-honored form of argument with two premises or statements and a conclusion.-Symbol - words of other devices that stand for somet...
