hing else.-Testimonial - recommendation by a well-known person.-Time signals - time can be used to communicate, often we speak of in terms of money. “Spend our time, save our time, waste our time.”-Transfer - if a politician makes a speech under a picture of Abraham Lincoln, his aim is obvious- to transfer some of the famousness to himself.-Triangulation - we miss complications unless we force ourselves to look for 3 way patterns, not simply 2 way patterns-Two-valued orientation - a serious kind of mental disability either- or- thinking.-Unconscious communication - a critical question about unconscious behavior is what other people project into out actions.-Value judgment - opinions, seldom factual but are thought to be true-Verbal barking - use of words as weapons- used either to impress or frighten others.-Verbal pollution - like the air we breathe, our verbal environment can become polluted- it fills us with false fears, warps our ability to think straight.-Verbal questions - the answer depended not on the evidence but on the definition of instinct.Word magic - words selected only to suit propagandistic purposes- convey opinions and emotions....