the translation of the exported commodities The translation of trademark is a very complicated work. The exported commodities are the windows to show the national culture to the other countries. In the five thousand years’ long history, China has kept up its fine tradition, and also it has bequeathed much culture tradition. So when we do the translation of the Chinese trademark, two things we must pay special attention.1.1.1 Keeping national featureFirst, we must consider the specialties and try to keep their own national color. For example, many names of commodities in our country are connected with some mountains, rivers and interests. If we keep these images in the translated term of another language, it will give us great benefits to propaganda the products. For example, some traditional things in China are well-known to the English readers even to the world, such as “kungfu” and Great Wall. When we translate them, we have no need to do any transformation. To the English readers, these kinds of translated names are not only easy to accept, but also have the exoticism.Another example, “玉兔” is also used as a trademark. Why we don't simply translate “玉兔” into “Jade Rabbit” and give it an English name “Moon Rabbit”. Originally in Chinese fairy tales,“玉兔” is the rabbit which accompanied with Mr Wugang living under the sweet-scented osmanthus in the moon. Therefore, “玉兔” is the pronoun of moon. Here, translating it into “moon rabbit” is just embodies the elegant demeanour of our ancient culture.1.2 Different likes to different things1.2.1 Different lucky animals According to the Chinese tradition, many trademarks are named with the name of fowl, animal and plants. However, to the same animal or plant, different nation has different likes and dislikes. If we are not familiar with ...
