see that from ancient China, our ancestors already like the names which are significant in meaning and can enlighten the association. They were singularly prudential in diction. They want the choosing name which are perfect both in the meaning and pronunciation. That is why we have stories which is about some very famous writers or poets always spend several days even years just for a word.2.1.3 The language imagination exist in our ChineseFrom another angel, we can find that we Chinese people exist language imagination. Originally, all people has this kind of feeling. However, it is especially obvious to our Chinese. We particularly like to say lucky words. In China, if not given or formed by nature, most of us like to choose the words that can include all the good wishes as the name of people’s name, place name, street name, mountain or river name, courtyard name, commodity or trademark name and so on.The biggest electronic instrument and small computer company Hewlett-Packard Co. is founded by W.Hewlett and D.Packard. This name is combined the names of the two founders. In a very long time, according to the transliteration,“休利特-帕卡德公司”is used as the in the main land of China. In recent years, it was substituted by another name “惠普”，which are popular in Hongkong and Tibet. That is because “惠” and “普” are the lucky words in chinese. When we Chinese people see this name , the imagination of “惠益普及”is obviously emerged. It is clearly that this name is better that the former one, which is hard to remember and does not have any practical meaning connected to company. When Mrzhen, a famous entrepreneur in Hongkong, was starting an undertaking, he produced a kind of necktie “Gold Lion”. According to literal translation, the accurate Chinese na...
