on of supermarkets. (results appendix 2.)3.Outlet owners / managers interviewed.On the back of the results I then compared them with previous polls taken by An Bord Bia and assessed to what extent consumer changes have evolved since the last survey.How companies have communicated their activities in this sector and how this has led to changes in product choice.Marks & SpensorsSuperquinnDunnes Stores Section C – 20 Marks4 pagesThe Future of Organic Food MarketingWe'll see increasing focus on organics. First, there must be growth in the number of certified organic farms, since demand for organic ingredients still outweighs production. If the situation changes, we should see more completely organic food stores in the future.We can expect more consumer advertising of natural foods products in major media. Just recently, we saw a full-page ad in The Irish Times promoting organic foods in the Superquinn supermarket chain. These ads are costly and can only continue if the products sell in larger quantities. At the same time, natural foods manufacturers will have to do more advertising to drive customers to their products in huge supermarket settings. Greater sales would enable natural foods products to be competitively priced.Corporations buying out natural foods companies will focus on the marketing side; however, they may not be developing new products and they will quickly drop a product if sales do not meet their expectations. The result is a new era for entrepreneurs. There are a number of factors affecting consumer demand for organic food across Europe. A number of positive factors are helping to boost sales of organic food while at the same time there are some negative issues that need to be addressed if the market is to reach it's full potential. The main positive factors driving the European organic food market include; 1.Consumers that purchase organic food feel that it tastes better due to the natural system of production. 2...
