.Organic farming is seen as a positive way of promoting the environment. producers and the local region. 3.When organic food is purchased direct from the producer. consumers have the satisfaction of knowing where the product comes from. At the moment there is very positive consumer attitude towards organic food and this has resulted in a strong increase in sales over the last three years in particular. While this growth is likely to continue over the coming years there are a number of negative factors that could have potentially very serious consequences for the development of the organic food market. These include; .There continues to be an insufficient consistent supply of products available to ensure a year round supply for consumers to choose from. If the proportion of consumers purchasing organic food is to increase it is important that they can source these products when they need them otherwise they will look for an alternative- .The product range available continues to be quite limited and is mainly confined to primary foods such as fruit & veg. milk and meat. If the market is to grow it is important that consumers have a wider choice of products available to them....
