ts of things being sold. Among those things was a swim shoot. The thing is that the way they show that it seems like the woman is the object for sale. This commercial is degrading to women because it shows women as sexual objects and that they can be taken at any time.The next commercial shows children running and playing with a woman. This is a commercial for a car made for a mother. The commercial is not bad except for that it shows how society sees women. They see woman as a mother, and a housewife. Of course it also sees a woman as others but they focus on this. This can be a problem because some people can use this as a guide to saying where a woman belongs.Finally the last commercial focused on, was about a little baby on a table being measured and touched by a nurse. The nurse’s face is not shown to us, so it is not known if is a woman or man. But if the nurse is looked at closely it is a she. Then at towards the end they show a doctor, it is a man. The problem with this commercial is that the doctor is shown to be a man and not a woman. The nurse is not even shown so it is up to the audience’s perception. This shows that the woman is not respected enough to be acknowledged. The women in these commercials follow a stereotype that the media and our society have set for women. “Betty Friedan charged the advertising industry with perpetuating and exploiting the oppression of women through the use of negative stereotypes” (www.rtvf.unt.edu/people/craig/madave.htm). Friedan is the author of a book called The Feminine Mystique ‘Friedan states in her book that,’Based on old prejudices disguised in new pseudo-scientific dogmas, (the feminine mystique) defines woman solely in sexual terms, as man’s wife, mother, love object, dishwasher and general server of physical needs, and never in human terms, as a person herself. It glorifies woman’s only purpose as the fulfillment of ...
