her "femininity" through sexual passivity, loving service of husband and children, and dependence on man for all decisions in the world outside the home: "man’s world." (1970, 268).“One of the most deeply reactionary, and yet insidiously flattering, images which the media present of women, to themselves and to men, is that of beautiful sophisticate, or the sexually alluring” (Gallagher 73). This statement to me tells more about how women are being stereotyped. “Probably greatest concern has centered on images of women in advertising, whose reliance on women, particularly women’s bodies, as sales bait is in universal evidence” (Gallagher 75). To know that the stereotyping is not only in the United States, but that it is universal is disturbing because it shows that we are in a male dominated world. Despite the mixed perception of women as models, mothers, sex objects, and so on in these commercials the bottom line is that Feminists want the best for the women in this society and around the world. I learned by using the Feminist approach that women in general have it hard. I feel everyone grows up being taught about gender stereotyping since a very early age without really noticing it. We all have to have an open mind and not label people because of their gender. But if we must label or judge someone let it be because of what they have accomplished in life....
