and never losing one's looks, that being old is often seen as simply out of shape, senile, and ugly. This concept goes along completely with the advertisers entire avoidance of reality. NIKE athletic apparel advertisements are one of the few that utilizes reality to get they point across and does it well. It is almost as if it is necessary to shock the reader into paying attention. Benneton clothes and makeup commercials are similar. They prefer to use harsher realities to grab the eye, but they also make it a point to have a constant ethnic blend in all their ads, thus supporting the theme of their company. The reality is that America is not just all white beautiful , young, healthy, in shape ,well - off people running around with no care except the latest fashion trends. Reality is that no matter how many articles written by "experts" that you read on how to improve your life and your looks, no-one can mold you except you. The reality is, is that no matter how many articles you read on the most beautiful and successful people in the public eye, chances are you won't be like them. People take this to mean that they are failures, and here we find the breeding grounds for the psychological problems that plague our society, not to mention quite a few health problems as well. Smoking Marlboro cigarettes is not going to make you a rough, tough, strong, macho man, it's going to give you lung cancer. Marlboro does not advertise with the original Marlboro man because he is attached to a respirator after the onset of emphysema. Therefore, there are several take home arguments in this paper on advertisement. First is that no matter how liberal and advanced we feel our modern day America has come, it is obvious that our values and institutions are still being controlled by old-fashioned notions. There is a conservative trend going on in America, and underneath the token attempts at change the old stereotypes are hard at work; at w...
